In the duel between Jacques Anquetil and Raymond Poulidor.

Anquetil aka "Maître Jacques"was always the leader and Poulidor aka "Poupou"was the eternal second but his sympathy and generosity in the effort catapulte him at the first place in the heart of the frenchies.

Have a look of this video shot in a very special way by Louis Malle, 

a famous french director of the Nouvelle Vague who covered the Tour de France in 1962.
Have a look of the fitting of the different jerseys, the typography, haircuts, gloves, shoes etc... 

What a stylish sport!